Marketing

Don’t put all your eggs in one basked regarding Social Media

Companies these days spend hundreds of billions on social media marketing. A great portion of that money goes into building and managing social media...
Filip Poutintsev Filip Poutintsev
2 min read

Common Misconceptions in Direct Marketing

There are lot of ways how to do marketing. You cannot say that one is wrong and other is right. But you can say...
Filip Poutintsev Filip Poutintsev
2 min read

The useless targeting in online marketing

Targeting is the big thing in online marketing. Almost every marketing specialist will put huge weight on targeting and make you use overpriced tools...
Filip Poutintsev Filip Poutintsev
2 min read

Permission based marketing is legally absurd

Picture this phrase: ”You can do it if you have the permission”. What does it bring to your mind? Something that parents would say...
Filip Poutintsev Filip Poutintsev
1 min read

Why Spam is Bad? Or is it bad at all?

Most of you find spam (unsolicited direct marketing) as something bad and not wanted, but why? Why do we see spam as something bad?...
Filip Poutintsev Filip Poutintsev
2 min read

Why Google Adwords is absolutely worst online marketing channel?

Price With the average price of few dollars per click it’s almost impossible to many any profit from marketing, as that is typical price...
Filip Poutintsev Filip Poutintsev
1 min read

What is More Important: Reputation or Sales?

I have come across this question very often when I was doing direct marketing (Email or SMS) for big or medium brands (actually even...
Filip Poutintsev Filip Poutintsev
4 min read