Innovation is not an absolute value it’s only an instrumental value
The questions of the decade is: Why big companies do not innovate?
The answer of the century is: Because they don’t have to.
When all sort of business gurus, keep bringing up the fact that big companies do not innovate and that this is some kind of problem, they forget that business is not separate entity living it’s own life, it’s part of the life of the people who builtdo it.
The life circle of a business is the same as the life circle of an entrepreneur:
This is when you are in your 20s, have not much money, skills or knowledge, but have tremendous drive of doing things and huge motivation so succeed. This is when you innovate like hell. You can build a space craft with some duck tape and plastic garbage, if only someone will pay you for that. This is a starting phase of all great companies.
This when you are in your 30s or 40s. You found the way to make it and are earning good amount of money. The stuff you innovated worked but you don’t want to risk everything again, in order to create someone else crazy. You are just doing what works and enjoying it. This is a stage when your company has hype and is seen as trendy.
You are in our 50s or 60s, you have been multi-millionaire for long time and have everything you ever wanted. Your business takes huge amount of your time and you starting to get tired of. You want to do something else, or just take it easy and retire. You don’t care amount innovating, when the stuff you do, is making you several millions per year anyway. There’s just absolutely no point to waste any more time on making money. And suddenly you here that some wanna-be business gurus are starting to say that you are too old-school and are not innovating when everyone else is. Really? What’s the point to innovate?